Casablanca: ORUN.Africa has announced the launch of the first edition of Heirs of Greatness Day, an initiative that has brought together key players from the cultural and creative industries (CCI) in Casablanca. This foundational event aims to position CCIs as levers for sustainable development, cultural sovereignty, and African soft power.
According to African Press Organization, Heirs of Greatness Day is part of a strategic platform combining vision, method, and action. The event was held amid the Africa Cup of Nations, drawing international attention and affirming Casablanca as a symbolic crossroads of creation, transmission, and global projection. Central to this initiative is The Sovereign Code, a foundational methodology developed by ORUN, which informs all of its programs and seeks to transform African cultural heritage into sustainable, measurable, and enduring value-creation systems.
The event showcased the seven Houses of Art—Weaving, Foundry, Crochet, Tannery, Dyeing, Ceramics, and Tailoring—providing spaces for transmission, experimentation, and structuring. Master artisans, designers, and partners collaborated to blend ancestral know-how with contemporary creativity, quality, and responsibility. Notable figures like Roméo Moukagny, Kader Diaby, Anil Padia, Jennifer Mulli, Henri Philippe Maidou, Sonia Ahmimou, and Lucette Holland presented works that embody a rigorous vision of African creation, rooted locally yet oriented internationally.
The program offered an immersive experience through artistic installations, editorial exchanges, and symbolic moments. The presence of esteemed figures such as Her Majesty Queen Temitope Morenike Enitan-Ogunwusi, Olivia Yacé, and singer Singuila highlighted the dialogue between cultural heritage and contemporary creation. This event also marked ORUN's achievement of ISO 20121 certification, underscoring its commitment to sustainable event management.
ORUN's sustainability policy aligns with its mission and core values: Transmission, Responsibility, Inclusion and Equity, Excellence and Rigor, Local Anchoring and Lasting Impact, Integrity and Transparency. These principles guide ORUN's commitments and relationships with partners and stakeholders.
The initiative garnered significant diplomatic and institutional support, underscoring the recognition of cultural and creative industries as strategic sectors in Africa's development. The presence of cultural, institutional, and international personalities reinforced the symbolic reach and credibility of this inaugural edition.
Heirs of Greatness Day is a pivotal step in ORUN's ambitious trajectory toward 2025-2030, aiming to structure cultural sectors, build the capacities of designers and artisans, create skilled employment, develop local value chains, and promote African talent globally. This first edition marks the beginning of a movement poised to establish a lasting presence in the continent’s cultural and economic ecosystem.