Addis Ababa: The intertwining of fashion with Ethiopia’s rich cultural and historical tapestry enhances the country’s global identity.

The global fashion industry is a USD 1.7 trillion industry.

‘With a strategic focus and contemporary design, Ethiopia’s cultural outfits have the potential to become globally recognized, positioning the country as a global hub for fashion and apparel,’ according to the Ministry of Foreign Affairs.

Fashion is a vibrant expression of culture, and in recent years, we’ve seen this come to life through the evolving exploration of local design as our traditional attires gain mainstream appeal.

Source: Ethiopian News Agency