New york: On Location, the Official Hospitality Provider of the FIFA World Cup 26S, has expanded its partnership with Integral, appointing the company as a Referral Agent in Ivory Coast, Ghana, and Senegal for the tournament's official hospitality programme.

According to African Press Organization, Integral, which has already established itself as Nigeria's Exclusive Sales Agent, will now enhance awareness, market engagement, and client referrals across key West African markets. This strategic move aims to connect fans, brands, and corporate organizations in these regions to official FIFA World Cup 26S hospitality experiences.

"We are excited to deepen our relationship with Integral as we expand into new African markets," said Alicia Falken, General Manager of On Location's FIFA World Cup 26S business. She emphasized that Integral's strong regional expertise and proven track record in delivering premium hospitality experiences make them a valuable partner in driving access to official FIFA World Cup 26S offerings across West Africa.

As a Referral Agent, Integral's role will be crucial in identifying and engaging high-value clients across these markets, ensuring they are directed to official and authorized hospitality channels. This initiative also serves as a caution for fans to avoid unauthorized ticket sellers, as FIFA reserves the right to cancel tickets obtained through unofficial channels. On Location remains the sole official hospitality provider for the FIFA World Cup 26S.

Furthermore, On Location is collaborating with respective Host Committees, local teams, and is also partnering with Major League Soccer and its clubs across the U.S. and Canada as official appointed Sales Agents for the tournament. A comprehensive list of authorized global sales agents will be available on the FIFA hospitality website and will be updated as new regions are announced.