Accra: MTN Ghana has crowned its 2025 Mother’s Day celebration by awarding a round-trip ticket to Dubai to Bernard Yaw Nkrumah, a customer who accumulated the highest loyalty points on its MTN Rewards platform. Speaking at the award presentation in Accra, Sandra Oduro Antwi, Acting Senior Manager for Consumer at MTN Ghana, highlighted the importance of recognising mothers and loyal female customers who have consistently supported MTN’s services.

According to Ghana News Agency, Mrs. Antwi explained that May was not just another month, but a time to celebrate women as pillars of families and communities. The Mother’s Day celebration included treating several women to a luxurious lunch at a hotel, featuring musical performances and thoughtful gifts. The highlight was the partnership with Emirates, which culminated in awarding a round-trip ticket to Dubai to the customer with the highest redemption of loyalty points.

Mrs. Antwi further elaborated that thousands of women participated by using MTN’s voice, data, SMS, and mobile money services. She encouraged customers to take advantage of the MTN Rewards platform, which continues to offer value-based incentives. With Emirates now part of the rewards programme, customers can redeem points for discounted airline tickets and enjoy up to 12% off Emirates flights. She also hinted at upcoming surprises for Father’s Day, urging customers to download the MyMTN app for ongoing and future promotions.

On behalf of Emirates, Mr. Circil Tenkorang expressed delight in celebrating mothers through the partnership and emphasized the long-standing collaboration with MTN, dating back to 2014 via the CUGO platform. Mr. Tenkorang stated that Emirates aims to create meaningful connections with brands that value their customers. The promotion demonstrated a shared vision to create unforgettable experiences, highlighting Dubai as one of the world’s top premium destinations. He expressed excitement about deepening the Emirates-MTN partnership to reward more customers in the future.