Nairobi: The Betting Control and Licensing Board (BCLB) has commenced a consultative forum with betting firms to evaluate their compliance and operational dynamics ahead of the 2025/2026 license renewal cycle. The forum comes in the wake of concerns over the legitimacy of their operations, prompting the vetting of operators to weed out those engaged in malpractices. Out of the 214 applicants the board received, only 119 were approved for consideration.
According to Kenya News Agency, so far only 118 companies have been appraised, with 88 found to be inactive and thus disqualified from possible license renewal. Speaking during the engagement held in Nairobi, BCLB Chairperson Dr. Jane Makau reaffirmed the Board’s commitment to maintaining a regulated and ethical betting industry that reflects Kenya’s national values and aligns with its development agenda.
Dr. Makau noted that the BCLB, situated in the Executive Office of the President, plays a critical role in ensuring the industry operates within the framework of national priorities. She emphasized that the ongoing exercise is a structured evaluation process anchored on the principles of integrity, transparency, and public interest.
Dr. Makau explained that the renewal assessment considers several parameters, including regulatory compliance, consumer protection, financial and tax integrity, technological safeguards, ethical advertising, good governance, corporate social responsibility, and innovation. She urged betting firms to align their operations with the Bottom-Up Economic Transformation Agenda (BETA) and national priorities.
Commending operators who have initiated community-focused programmes, Dr. Makau highlighted efforts such as environmental conservation, public awareness campaigns on responsible gambling, support for persons living with disabilities, and empowerment initiatives targeting youth and women. She stressed the need for public awareness on the risks of addiction, urging firms to include clear messaging like ‘Betting is addictive – bet responsibly’ in their communication materials.
Dr. Makau also encouraged operators to actively involve professional counselors to support individuals seeking help and to protect minors and vulnerable persons from irresponsible gambling. She called on the industry to champion projects aligned with Vision 2030, including education sponsorships, job creation, women’s economic inclusion, and healthcare support.
The session concluded with a reaffirmation of the Board’s commitment to strict regulatory compliance and the promotion of innovation and positive community impact, both crucial for the license renewal process.